The Retainer

Authority that shows up before the sales call.

A single press mention doesn't build credibility. A consistent, well-managed presence does — this retainer is built to give you that presence, month over month, without managing it yourself.

What You Get

Deliverables

01

Discovery & Strategy

A focused session to define your angle, target outlets, and goals — credibility, lead generation, or investor-facing visibility.

02

Professional Release Writing

Each release written and edited to meet outlet acceptance standards — not a generic template.

03

Placement, 2–3 per month

Distributed through our media network partners to outlets relevant to your industry.

04

Plain-English Reporting

A monthly summary of what ran, where, and what it means for your credibility — not a raw data dump.

05

Monthly Strategy Touchpoint

An ongoing check-in to adjust direction as your business and goals evolve.

Ideal Client

Who this is built for

Coaches and consultants selling high-ticket 1:1 or group programs
Founders who need credibility ahead of investor or partner conversations
Service providers whose sales cycle depends on trust, not price
Anyone whose prospects Google them before a call
Optional Add-Ons

Extend the retainer

Available once the core retainer is running, based on what's actually moving the needle for you.

Additional placements

Extra press placements beyond the core monthly allotment.

Social repurposing

Turning each placement into ready-to-post social content.

Website credibility audit

A review of how your site presents proof and authority to a first-time visitor.

Extended strategy sessions

Additional strategy time beyond the monthly touchpoint, for bigger pivots.

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FAQ

Common questions

Do you guarantee a specific outlet or outcome?

No. We don't guarantee placement in any specific named outlet or a specific business outcome — we guarantee the process: strategy, writing, distribution, and reporting, done consistently and well. Reputable PR work is never sold on outcome guarantees.

How is this different from a single press release package?

A one-off release is a single event. This retainer is an ongoing system — ongoing strategy, multiple placements over time, and reporting that shows how your presence compounds month over month.

What's the minimum commitment?

We'll cover current terms on your strategy call, since it depends on your goals and starting point — reach out and we'll walk through it together.

Who actually writes and manages the placements?

Strategy and writing are led personally, backed by four years and 900+ completed PR and writing projects — not outsourced blindly or fully automated.

Ready to build lasting authority?

Book a strategy call and we'll map out what this looks like for your business.

Book your strategy call